Puma First Round LOT78 Graphic
Posted on | February 8, 2010 | No Comments
Sadia Rafique‘s portfolio is varied and experienced, with art direction roles in fashion, graphic design, film, photography, web design, and illustration; and her ability to express herself is no less extraordinary.
PUMA provided Sadia with the iconic First Round silhouette and she went to work handpicking fabrics, colors, trims, laces, print techniques, and designing the shoe bag to accompany the shoes. She artworked all the shoe graphics, using the factory blocks so that she could place artworks with more precision. The final design features transfers of Sadia‘s ink drawings and poetic messaging in black, white, and pink on PUMA First Rounds, enhanced by LOT 78‘s quality soft leather and suede. Quantities of the shoe are limited to 400 pairs.
More pics after the Jump..
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