To celebrate the return of professional basketball to Brooklyn, adidas Originals is engaging in a series of activations on November 15th, 2012.
On November 15, 2012, adidas Originals takes the celebration off court through adidas Originals x Brooklyn Nets premium collection.
“The partnership with the Nets is a very organic way to unite adidas Originals fans with their love for basketball and Brooklyn,” says Kelly Olmstead, Brand Marketing Director adidas Sport Style US. “We’re excited to celebrate a sport, team and a city through the Originals lens with the release of this premium capsule collection of footwear & apparel with details that reflect a connection to the city of Brooklyn.”
Items feature the bold shield shaped Brooklyn Nets logo together with the iconic adidas Originals trefoil logo. This new line of adidas Originals x Brooklyn Nets apparel includes t-shirts, a crew neck sweatshirt and starter jacket. The adidas Originals x Brooklyn Nets collection will be launched during a special invite only event at KITH in Brooklyn on the evening of November 15th and available at premium retailers, adidas.com and adidas retail stores.
Exclusive gift kits have also been assembled to commemorate the inaugural season. A classic 1980s style leather duffle bag designed by adidas Originals, manufactured by legendary brand SCHOTT N.Y.C. and lining created by Brooklyn artist ESPO holds adidas Originals x Brooklyn Nets authentic memorabilia. The kit includes an adidas Originals x Brooklyn Nets crew and tee shirt as well as an inaugural season jacket designed by adidas Originals and manufactured by Portland brand Dehen. The limited edition kit is not available for purchase at any retailer.
Check out the collection and a few vids after the jump…